Nigeria Ranks 4ths in Soft Drink Sales Globally – EI

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Soft Drinks

Nigeria, a consuming nation was ranked as 4th nation in the world in the sale of soft drinks.

Mrs. Martins Claus, Head of Market Development, German Engineering Federation, on Wednesday, said Nigeria ranked fourth globally in the volume of soft drink sales recorded in 2016 by Euromonitor International .

This was disclosed at the Third International Trade Exhibition event on Agrofood, Plastics, Printing and Packaging in Lagos State, Nigeria.

The research statistics on soft drinks sales were sourced from the Euromonitor International, a global market intelligence publisher.

The research statistics showed that 38.68 million litres of soft drinks were sold in Nigeria in the year 2016.

She further said that “This puts Nigeria behind only the United States (114.75), China (88.18) and Mexico (45.30) in the top markets’ ranking.

“Also, 1.98 million litres of alcohol was sold in Nigeria in 2016, while the total volume of milk products sold was 147 tons.

“Nigeria’s fast-growing population brings with it a continuing demand for soft drinks, especially as the climate is quite hot.

“Urbanisation also drives demand for ready to drink soft drinks amongst busy, on-the-go consumers.

“Lack of potable water is largely responsible for the consumption of 36.08 million litres of bottled water in 2016,’’ Claus explained.

The Nigerian food and beverage market remains viable for investment in spite of the challenges of high energy cost, security constraints and inflation and unstable raw material prices.

Mrs. Martins Claus, Head of Market Development, German Engineering Federation said that one of the avenues and channels for attracting prospective investors was the Drinktec Trade Fair for the beverage and liquid food industry.

Mrs. Martins Claus, Head of Market Development, German Engineering Federation said that this would take place in Munich, Germany from Sept. 11 to Sept. 15.

That the event was expected to attract no fewer than 1,600 exhibitors from over 70 countries and more than 70,000 trade visitors from all over the world.

Nigeria Institute of Packaging, Mr Ahmed Omar, the Executive Director also disclosed that there was the need for Nigerians to take advantage of the huge opportunities provided by the food and beverage industry in the country.

Mr. Ahmed Omar further urged Small Medium Enterprises (SMEs) to collaborate on how to source, package and supply raw materials to big players in the global market in order to maximise their gains.

That more than 100 leading technology exhibitors from 20 countries are participating in the ongoing exhibition billed to end today the 30 March 2017.

That the participating exhibitors are from Austria, Benin, Brazil, China, Denmark, Egypt, France, Germany, India, Italy, Kenya, Netherlands, Nigeria, Poland, South Africa, Taiwan, Thailand, Togo, Turkey and the United Kingdom.

 

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